Our pledge to Equity, Diversity and Inclusion

Acting now for a better future

Equity, Diversity and Inclusion (EDI) is the backbone of our mission:

To make STEM less intimidating, more diverse and inclusive, empowering young people to make informed choices about their future.

We believe everything we do should benefit young people who are less able to access and experience the transformative power of STEM.

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The challenge

In our experience, STEM enrichment activities are often self-selective, serving those who are promised a positive STEM pathway. These activities often unintentionally exclude young people who could benefit from them most. 

In our sector, we know too well that empowering underserved young people to progress in STEM broadens their skills, boosts attainment, improves their career prospects and strengthens the economy, however there is still a gap in our efforts. Barriers such as cost, access, confidence and representation, are common reasons why these young people remain underserved in STEM. We want to challenge this.

We have heavily invested in delivering a provision with huge potential for impact and it’s paramount that we can confidently target and develop our provision for the young people we seek to serve. Great design works for everyone and if we want to solve the world’s future challenges, we need to make sure every young person is equipped to build a better future.

Our approach

We are committing to working smarter, not harder, in how we proactively reach and empower young people, starting with this EDI pledge. This work is critical driving force to focus our mission and 3 year strategy. We know there are no quick fixes or hacks and are committed to evolve how we address EDI long-term with these guiding principles: 

1 We acknowledge intersectionality

We’re not here to address a single aspect of this challenge. We recognise the intersectionality of underserved young people is nuanced, complex and requires a variety of approaches. 

We are all winners

2 We recognise diversity cannot be achieved with a single person

Creating homogenous groups of young people to achieve diversity quotas is counterintuitive. We acknowledge that diversity is strongest within communities, not people. Therefore, will not positively discriminate against young people in pursuit of diversity goals.

3 We will not make assumptions, we will listen, learn and act

We understand that knowledge is best shared and will learn from those who understand their demographic and the challenges they face so we are addressing real issues.


4 We will serve our community FIRST

We will embed ourselves within our community, empowering all voices to be heard. We will remain honest and open so everyone can challenge and support us along the way.

Our commitment

Implement a targeting framework in 2023-24 that defines who we want to engage and how

Prioritise supporting underserved groups by removing barriers and providing bursary funding

Focus on driving tangible outcomes, not outputs, guided by our evolving theory of change

Monitor, report on and learn from our insights, so we can hold ourselves to account

Our ask to the community

Our EDI pledge is only as strong as the community that backs it. This takes a whole community effort. 

Our future EDI framework will set out key expectations for our community to uphold. In the meantime:

  • We ask schools and youth organisations to ensure our provision reaches those they identify as benefiting from it most, particularly underserved young people
  • We ask collaborators to share their expertise, guidance and support while holding us accountable
  • We ask everyone to work towards a more equitable investment in underserved young people

“These students come from areas where there are not a lot of opportunities, but this challenge gives them life experience. They get to do here things they’d only do at university and this experience they are having is also inspiring many of them to pursue further studies at a university.”

– Karl Mahon, Teacher, Chiswick School

Let’s build more than robots

Join us in supporting this pledge as we shape the future of STEM.

Register and sign the pledge

  • We build More Than Robots

    We use robots, role models and competitions to make STEM less intimidating, more diverse and inclusive, empowering young people to make informed choices about their future.